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3 Clicks Away Advice From The Trenches Of E Commerce Michael Drapkin

3 Clicks Away Advice From The Trenches Of E Commerce

Michael Drapkin

Published March 14th 2002
ISBN : 9780471436829
ebook
256 pages
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 About the Book 

On the Web, you should never be more than 3 clicks away from the information you need3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway,MoreOn the Web, you should never be more than 3 clicks away from the information you need3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.